Creative Approaches to Problem Solving, Methods and Framework

Creativity is sub-set of intelligence, meaning a group of basic relational process. Creativity is fueled by the process of conscious or unconscious insight. It is a mental and social process involving the discovery of new ideas or concepts. A model of creative process is shown in figure: Creative Process Idea Germination: This stage is seeding process. It is not like planting seed as a former does to grow, but more like the natural seeding...

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Impact of Corporate Governance in Modern Workplace

Corporate Governance refers to the way a corporation or organization is governed. It is the technique by which companies are directed and managed. It is actually conducted by the board of Directors and the concerned committees for the company’s stakeholder’s benefit. It is all about balancing individual and societal goals, as well as, economic and social goal. Corporate Governance is the interaction between various participants (shareholders, board...

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Personal Selling – Steps, Theories and Difference between Advertisement

In today’s competitive market salesperson’s role is not just to sell the product. In present globalized world products are changing very rapidly. It all depends over customer taste. So identify the customer tastes is typical job for sales department. Personal Selling is a two way communication and oral presentation. It is flexible and extremely effective. As well as it is effective in other hand it is costly form of sales promotion. It promotes...

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Things to Know while Developing your Career in Retail

Retailing is evolving into a global, high-tech industry that plays a major role in the global economy. More than 60 percent of U.S. economic activity is affected by retailing and about one in five U.S. workers is employed by retailers. Although most people identify retailers as stores products seller, retailers are also involved with selling products over the internet through catalogs. Firms selling services to consumers, such as dry cleaning...

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Domestic Entrepreneurship Effect on Indian Economy

What is Entrepreneurship? The word entrepreneur is derived from the French word entreprende, which means to ‘undertake’. The Webster Dictionary explains that the term entrepreneur is applicable to one who organizes, manages and assumes the risks of a business or enterprise. Entrepreneurship is a person oriented task where the entrepreneur creates a small world of his own and becomes the master of own and his business. Entrepreneurship is...

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My First Post

Today I am very happy that I am going to publish my own blog. It was in my knowledge since few months but I am not curious to write. But  today somehow I land on this page. I will continue and keep writing. Thank you. ...

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